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 Opinion Surveys(polling):


Since its establishment in 1994, MADMA has undertaken more than 200 opinion surveys in Lebanon covering a large variety of topics in the social, economic and political fields. These included surveys ranging from civil marriage, to participation of women in political and economic life, to the death penalty, to the ways the eclipse of the sun should be (and was) observed. This is in addition, of course, to the bulk of surveys that dealt with an array of political issues and with parliamentary elections. Most of these surveys have been done on request. Among those requesting them are politicians and political parties, Lebanese government ministries and departments, leading Arabic newspapers, other research centers, international organizations and academic researchers.


TV ratings:


MADMA is not a TV rating agency. However, it has done more than a dozen TV rating surveys upon special request from the TV stations themselves that required reliable and detailed information about the rating of their programs in relation to other stations.


Market studies:


MADMA has undertaken a number of market studies for commercial institutions and has covered the field work aspect of market studies done by others.


Designing major Statistical surveys:


MADMA, as well as its professional staff and associates assisted by the Center, have wide experience in designing large data collection activities, whether household-based or institution-based. For example, through the United Nations Development Program (UNDP), it designed the labor force survey of an Arab country in 2003, including preparation of the questionnaire, training of national statisticians and field supervisors, and supervising the pilot survey. It is now in process of designing and supervising a set of surveys, in an Arab country and through UNDP, including a national labor force survey, an institution-based labor demand survey, and a labor supply survey and study of the outputs of the educational and training system in the country. The results of these surveys are expected to form the major part of the database required for formulating a comprehensive national labor force policy.


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